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About Me

Strategic Branding & Integrated Marketing

About Me

Creative Director. Marketing Director. Design Instructor.

Over 15 years in creating strategic brands, integrated marketing solutions and complete digital campaigns, which are built to deliver results. I have worked with national and international clients, helping them to excel in their markets. Assembling and leading creative teams, I have built design groups and the processes used to develop award-winning marketing projects.



A Few Results Engendered...

Through Strategic Creative and Integrated Marketing.



Creative

RESULTS built From Honest, Beautiful and Impactful Creative.

» Led a transformative rebrand of a top 30 University in the Northeast, including the launch of its robust 5,000+ page website, supported by video and social platforms. This aided to an increase in enrollment, including international submissions, during a time when other State Universities’ numbers were sharply declining.

» Advanced a stalled, multi-million dollar project for the Food and Drug Administration (FDA). Helped to move the project to phase II, by enhancing the user interface of a beta-stage, web-based tool. The project moved to completion, assisting the FDA in organizing their national laboratory data and helping them to recognize potential food contaminations across the U.S.

» Rebranded Avail Technologies, a recognized leader in ITS technology solutions for the transportation industry. Researched Avail's competition and hosted champion client focus groups to develop unique, on-target marketing messaging.

» Crafted Realogic’s complete corporate brand, which attracted the attention of Computer Associates International (CA), one of the largest independent software corporations in the world. CA acquired Realogic to develop their service offerings and compete with rivals such as IBM and Hewlett-Packard. At the time, Realogic’s brand and revenue value was in excess of $42 million.

» Created and launched the entire Wyndridge Farm brand and their complete line of B2C products. Now available in 11 states, Wyndridge can be found on the shelves of leading superstore chains, such as Wegmans and Whole Foods.

» Reimagined the East Coast’s largest B2B horticultural trade show. The new brand helped to produced a 15% increase in attendance. In addition, exhibitor space sold out for the first time in three years.

» With new creative concepts in hand, I pitched and won three, multi-million dollar, multi-year marketing projects.

» Developed a strategic brand, designed a sales center and fulfilled a comprehensive advertising campaign for a 21-building condominium project in Alexandria, VA. On opening day, purchasers lined up to enter the sales center. The community’s entire building unit #1 sold out in under a week.

» Acted as the creative lead for Booz Allen London team of four designers – to help increase coordination between the U.S. and UK teams. We successfuly completed several high-profile projects for clients such as BP, Telecom Italia and Lufthansa Cargo.

» Developed the creative processes for two advertising agencies to help their clients grow and reach top positions in their markets.

  • Branding
  • Creative Briefs
  • Advertising Campaigns
  • Inspiring Designs
  • User Interface Development
  • On-Target Messaging
  • Motivating Copy
  • Creative Process Development
  • Leading Creative Teams
  • Results-Driven Creative
  • Adobe Creative Suite
  • Creative Presentations

Marketing

RESULTS Built From Client Research, Strategic Planning and Integrated Marketing.

» Researched unique benefits and target audineces for new healthcare products. Provided on-target marketing messaging and complete launch kits for four launches in more than five countries.

» Led a marketing-focused 5,000+ page website redesign for a top 30 University. Managed website vendors and on-site developers to launch and train all departments. Also created several marketing plans and campaigns, which included retargeting advertisements. This helped to increased enrollment, including international submissions, during a time when other State Universities’ numbers were sharply declining.

» Crafted a highly targeted B2B marketing campaign for an accounting business consulting firm that delivered over 22 new client meetings with 9 new client negotiations.

» Developed a video media plan that increased social media organic activity.

» Oversaw a team workload of more than 140 concurrent marketing projects.

» Crafted an integrated traditional and digital campaign, that helped RKL become the fastest-growing CPA firm in the U.S. (Inside Public Accounting). Also, developed and executed a 5-month marketing plan, which helped RKL to enter and then dominate an entirely new geographic market.

» Developed a social media and marketing campaign for a regional healthcare organization’s yearly patient event. The result was a line waiting for the doors to open.

» Researched a historic land development property, featuring renowned champion race horses, including Triple Crown winner War Admiral. Utilizing the discovered research, I built competitive brand messaging and fulfilled a complete marketing campaign for this exclusive gated resort-style community with two championship golf courses and private boat slips.

» Worked with the region’s largest orthopedic hospital to develop their yearly marketing plan. This included strategic message development, advertisement placement plan, media buying, support for events, opening campaigns for new urgent care centers, social media support and monthly analytic reports.

  • Brand Research
  • Integrated Marketing Plans
  • Media Placement
  • Press Releases & Communications
  • Analytic Reviews & Reporting
  • Focus Groups
  • A/B Testing
  • Social Media Strategies

Passion

The drive to create inspiring creative and marketing that gets results.

Measure and Adjust

Research, develop and test ideas for maximum effect. And, adjust strategies when needed.

Creative Tools

Adobe and software knowledge. Photoshop, InDesign, Illustrator, WordPress, HTML, CSS...

Team Health

The health of the team directly affects the health of client projects.

Global Ready

Understanding what motivates different markets, around the region and across the globe.

Deadline Conscience

Meeting deadlines not only affect your clients bottom line, they define your brand as well.



Supporting the Creative Industry and Our Community

Giving Back To The Creative Industry.

» Volunteer expert for the Dover High School Graphic Design Department. Yearly review of the design program and offer suggestions for improving the curriculum to increase student preparation. Yearly test of design students for comprehension of select Adobe software programs.

» Volunteered portfolio reviews for Art Institute of York's design students. Provided feedback to school for program improvements.

» Mentored online design student to help enhance projects and design portfolio.

» Volunteered graphic design services to local organization to help increase community awareness.

» Mentored photography student to enhance their technical skills.

» Served on marketing board for local community center to review outreach strategies.

» Member of Society of Design (SOD) and supported creative events.

» Provided creative reviews for submitted advertisements for marketing magazine.

  • Supporting Design Students
  • Supporting the Community
  • Enhancing Local Design Programs
  • Providing Creative Reviews

“Ultimately, I believe great design and marketing is about solving problems that deliver measurable results – not just creating great aesthetics.”