Led a transformative rebrand of a top 30 University in the Northeast, including the launch of its robust 5,000+ page website supported by video and social platforms.
Increased enrollment, including international submissions, during a time when other State Universities’ numbers were sharply declining.
Developed a video media plan that increased social media organic activity. Oversaw a workload of more than 140 concurrent marketing projects.
64-Page brand book.
Print and digital advertising campaigns. Monthly monitored and reports generated.
Marketing and creative support for fundraising and capital campaigns.
Creative advertising development for the four University's schools.
Support marketing materials for University events and organizations.